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Floating Eye branding is a vibrant masterpiece

shanghai branding

Vibrant colours make these symbols simply stunning

Woah! This isn't one for those with a tendancy for headaches. It is, however, one for those of you who adore splashes of vibrant colour and the sort of branding that isn't afraid to go bold. Created by a talented team of designers and art directors, this is the sort of branding that we quite simply, adore.

Crafted for 'The Floating Eye (opens in new tab)' - the curatorial theme of the Sydney Pavilion in the Shanghai Bienale, the art event is the largest in mainland China. Attracting over 8million visitors, Sydney was part of the Inter-City Pavilions, offering observations of a city's shifting references and influences.

Conveying the varied perspectives of the city's transforming reality though its demographics, environment, history, politics, geography and society, the team built a visual language of symbols. These, combined and intertwined by a shifting graphical interpretation of the lens of the viewer, made for a striking device.

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

See more examples and meet the team over on the Behance page (opens in new tab).

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.