A gallery identity without symbols or logos

The identity Alt Group came up with for the Auckland Art Gallery has to be one of the most innovative you'll ever come across. It's not a logo, symbol, marque, badge, shield or flag. No, the identity for the Auckland Art Gallery is a three-line poem.

In fact, it can be any three-line poem as long as the first word has an 'A' in it, the second word an 'R', and the last word a 'T'. The words are then stacked so that the word 'ART' is spelled out in red, and there you have the gallery's identity.

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