There have been some gorgeous geometric patterns (opens in new tab) in design recently, as this trend continues to grow in popularity. We've seen geometric clothes (opens in new tab), geometric pop culture portraits (opens in new tab) and even geometric body art (opens in new tab).
Now Italian based designer Thomas Kronbichler (opens in new tab), along with creatives at design agency Institute of Friends (opens in new tab), has created this beautiful geometric brand for Italian street music festival Busk. Using bright, bold and striking shapes, the branding perfectly captures the spirit of this lively event.
Rolled out over bus posters, flags, promotional posters and leaflets as well as programmes, this branding shows that geometric design isn't just a gimmick but a real tool in the branding designers' arsenal.
See more images from the project on Thomas Kronbichler's website (opens in new tab).
What do you think of this branding? Let us know in the comments box below!
