Guerrilla tactics

Guerrilla marketing means many things to many people. For some, it's flyposting or stickering yard after yard of wall space with a particular design. For others, it's about reaching movers and shakers, the collective influencers among a particular group for the least money possible. For yet others, it's a spectacular public stunt that's guaranteed to draw press attention.

But trying to define guerrilla marketing precisely goes against the grain of its whole concept. The term was originally coined and popularised by Jay Conrad Levinson in the early 80s in his eponymous book, soon followed by many others (Levinson describes himself as "the father of guerrilla marketing").

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.