Helsinki Design Museum gets a new visual identity

By Creative Bloq Staff
published

Traditional cues joined contemporary design in an eye-catching new look created by Werklig for the Helsinki Design Museum.

Finnish brand design agency Werklig (opens in new tab) has created a bright, contemporary identity for the Helsinki Design Museum, a project it completed with one eye on the building's 120-year heritage.

Werklig creative director Anssi Kähärä says the branding took its cues from the museum's vaulted ceiling, tiled stoves and square-tiled floor, which had previously featured less prominently.

"In my opinion, design is finding solutions and interpreting messages, not necessarily expressing oneself as a designer. I do appreciate zeitgeist, but without traditional knowledge all that trendy graphic design feels a bit hollow to me," says Kähärä.

This showcase first appeared in Computer Arts (opens in new tab) issue 215.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

Topics
Branding
Design

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