ITV's new paper-cut idents

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The British broadcaster has created these stunning paper-cut idents for its third channel. Take a glimpse behind-the-scenes to see how they were made.

When ITV unveiled its brand new look back in January, there was uproar, joy and groans from across the design community. Love it or hate it, the redesign certainly got creatives talking...

In the video above, the creative team at ITV take you behind-the-scenes to show you both the thinking behind the brilliant creations and the tools and techniques used to make them.

The video also shows see the models and green screen techniques that were employed to make these idents truly inspiring.

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Let us know what you think of the idents in the comments box below!

Creative Bloq Staff
Creative Bloq Staff
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