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ITV's new paper-cut idents

When ITV (opens in new tab) unveiled its brand new look (opens in new tab) back in January, there was uproar, joy and groans from across the design community. Love it or hate it, the redesign certainly got creatives talking...

Now the broadcaster's overall identity is settled, it's crafted some very special paper-cut idents to promote its third channel, ITV3, for the new season. Andy Soup of Soup Factory Ltd (opens in new tab) worked as the executive creative producer on the project, with Espen Haslene (opens in new tab) taking on the role of director.

In the video above, the creative team at ITV take you behind-the-scenes to show you both the thinking behind the brilliant creations and the tools and techniques used to make them.

The video also shows see the models and green screen techniques that were employed to make these idents truly inspiring.

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Let us know what you think of the idents in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.