Nando's teams up with a South African design agency to create a visual identity filled with heritage.
The new identity was inspired by traditional South African designs
Famous the world-over for spawning the 'cheeky Nando's' meme, amusing to some, incomprehensible to others, the peri peri chicken-themed chain restaurant Nando's has just launched a new visual identity.
Working with South African agency Sunshine Gun, Nando's refreshed logo design and aesthetic has been described as "a fresh, bold, new look". Complete with a 'PERi Red' Pantone colour and a typeface dubbed Nando's Hand, this identity draws on the company's cultural heritage.
Artist Marks Salimu was inspired by traditional South African sign designs. "DIN Next [Nando's Hand] is the very same font used in road signs in Joahnnesburg, where the first restaurant was opened," Nando's spokesperson explains.
As well as calling on artists and designers from the country to contribute new artworks, the Nando's Hand typeface is also tilted 87 degrees, in a subtle typographical nod to the restaurant's opening date in 1987.
The colour scheme is the same as a chilli grown in Mozambique
A new typeface was created for the redesign
The tilted font is a reference to the restaurant's beginnings
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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
