Promo items with impact

How-to
By published

Create an effective and technically complex piece of packaging that will launch a product in style.

A few months ago at Fluid, we were asked by Sony to pitch for a press-kit packaging project to raise awareness of the new Pink Sony PSP, endorsed by the artist of the same name.

Upon successfully acquiring the pitch, we had no shortage of creative ideas for the direction of this project. The following tutorial will show you how we interpreted the brief, and considered all the different elements that needed to be fused to produce the final package.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.