Restaurant branding steers clear of stereotypes

fresh restaurant branding

This restaurant branding steers clear of any stereotypes

Designing the identity for any new company is a daunting prospect. It's the design that will represent and showcase the attitudes of the particular company and must entice new customers. This branding for Indian restaurant Masala Darbar was created by Jekin Gala (opens in new tab).

"It was necessary to communicate the new brand without falling into the stereotypes of the category: hot and spicy food," he explains. "So, the strategy was to make this ethnic food restaurant modern and pleasing to all kinds of consumers.

The typeface selected is Cheap Pine, that came out of a search for traditional fonts with a contemporary feel which reflected Masala Darbar and its tradition.

Jekin Gala also designed the new responsive website and layouts for the restaurant, enabling customers to order food via mobiles and tablets.

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

fresh restaurant branding

See more images over on Jekin Gala's Behance page (opens in new tab).

Liked this? Read these!

Have you come across some wonderful branding? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.