Studio Output behind dazzling BBC Glastonbury rebrand
London-based Studio Output are behind the brilliant new branding for the BBC's coverage of Glastonbury 2013
This week marks the return of one of the most iconic music festivals in the world, as Glastonbury gets underway after 2012’s fallow year.
If you can’t be at Gastonbury festival, watching the BBC’s coverage is the next best thing – with past hosts such as John Peel and Mark Radcliffe providing almost as many unforgettable moments as the festival itself.
The demand for comprehensive coverage of Glastonbury festival has increased in recent years, which is why the BBC called on Studio Output to take care of 2013’s branding, website and on-screen animation design.
The London-based studio took on a brief that required it to recognise and connect with new audiences, without alienating the Glasto faithful. "Think Beyonc!" Studio Output were told.
The project began with subtle tweaks to the existing typography, for greater legibility. Studio Output then created a stunning vision of the iconic Pyramid Stage using dynamic light effects – evocative of the sunlight and phazing lightwalls seen by festival-goers while standing in front of the main stage.
Studio Output teamed up with FOUND to bring the branding to life onscreen, the studio's moving image partner responsible for the Glasto animated sting.
The animation builds from flicking stage lights to a brilliant flash, revealing the full visual identity, a project that’s brilliant in its simplicity.
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Check out the full video below and more from Studio Output on its website:
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.