Understated identity lets nature take centre stage

Inspiration
By published

The branding for this cold-pressed juice company is deliciously understated, with nature at its core.

Leeds juicey

Abbas Mushtaq and Greta Madline put a personal touch on the brand identity

Putting together an identity for an up-and-coming business is a brilliantly creative and fun process. With endless possiblities, pretty much anything goes once you've got your core values in place. This beautiful brand for Leeds Juicery was created by Abbas Mushtaq and Greta Madline.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.