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Vivid branding project puts the fun into fungus

mushroom branding

Using mushrooms as her inspiration, Vinogradova's branding is truly wonderful

Some of the most iconic brands look to illustration to create their logos, branding and promotional materials. The illustrative aspect can make branding look fresh, unique and of course, wholly creative. This latest project is truly taking its roots back to nature.

Focusing on mushrooms, Los Angeles based illustrator Sasha Vinogradova has used a combination of 3ds Max, ZBrush and Photoshop to create a truly stunning branding project. From the bright and beautiful colours to the intricate details, it's a marvel.

We particularly adore the typography, with the overall pattern working well across the stationary. Having this on a notepad would certainly make us want to run about in the woods for a bit!

mushroom branding

mushroom branding

mushroom branding

mushroom branding

mushroom branding

What do you think of this branding? Let us know in the comments box below!

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Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.