Nestlé's new spot is a character-filled extravaganza

By Julia Sagar
published

Hot news from the world's coldest town in Peppermelon's fantastic new 3D animation.

The team at Buenos Aires-based CG animation studio PepperMelon (opens in new tab) have a long-lasting love affair with Chile. They don't know why – what they do know, though, is that ever since they first partnered with Sony Chile (opens in new tab) a few years ago, their collaborations with Chilean agencies have boomed.

Discover 20 pro character design tips

PepperMelon's latest 3D animation for Nestlé, via JWT Chile, is an upbeat, fast-paced character-filled extravaganza that deserves a second watch. Get ready to smile: it's the hottest day in the world's coldest town, and the quirky cast of fur-coated figures are making the most of a scorcher.

PepperMelon say they loved making it – and you can tell. Check out the smooth DJ ice cream vendor at 00:26…

If you're into character design, don't miss Computer Arts issue 241, a character design special, on sale 29 May. Subscribe now to save up to 59% (opens in new tab) and guarantee your copy.

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Julia Sagar
Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.

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