Why Jon Burgerman was let loose on The Beano

While sitting at home watching footage of Jon Burgerman on YouTube, I saw a promo about snowboard apparel that featured the illustrator's distinctive character art. My first thought was, "Wow, I really like this. It would be great if we could create similar patterns featuring The Beano chums to concept up for our agent to present." Then it hit me. Could we interest this artist, who had no previous professional connection to The Beano, to give us his take on our brand?

When I joined the Consumer Products department at publishers DC Thomson, all of our creative was developed in-house, working with our wider family of long-term freelance illustrators. We have a mainstay of comic artists who have worked with us for many years, and who know all the characters inside-out.

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