Dive into digital media

Digital media is, in many ways, an advertiser’s dream. A well thought out digital media campaign can engage an audience in a wonderfully intimate way. It can pander perfectly to their personal tastes, wants and needs; target them at exactly the right time and place and, most importantly, encourage participation with the brand or service in a way that feels natural, and not forced or invasive.

Traditional media is a very different beast. Whether it’s an ad in a magazine, a giant billboard or a broadcast TV spot, the premise is essentially the same: blanket exposure of the same creative, to as many eyeballs as possible. Broadly speaking, it’s like screaming at a crowd from a rooftop.

Wrigley's Eclipse

Rather than using a QR code, Firstborn’s project for Wrigley’s Eclipse gum used Flash to identify the packs and unlock exclusive videos

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.