Foreal's graphic alphabet is as easy as ABC

Foreal's alphabet all began, unsurprisingly, with the letter 'A'. The studio designed the letter for a commercial project that never made it, and the project grew from there.

"We saw it as a canvas for playing around with different tools," explains Benjamin Simon, who co-founded the studio with Dirk Schuster. "Everyone was free to create whatever came to mind, just following one simple rule: use the new sculpting tools."

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