The 4 top colour trends for 2016

Studies have shown that up to 90 per cent of snap judgments made about products can be based on colour alone, so choosing the right one can be crucial – which means you need to know 2016's top colour trends, whether you use them or not.

Today, brands are going further than just using the right colour in a logo or product to be 'on trend'. From fashion to food and furnishings, colour is being used to entice, excite, inspire and engage consumers.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.