We all like doughnuts. But Madrid-based design studio Serial Cut (opens in new tab) likes them a lot. Enough to create bold ceramic ones to hang from your wall or have standing as a design piece.
Established in 1999, Serial Cut studio’s art direction has become renowned for creating slick, bold, homogenous artworks from seemingly opposing aesthetics.
Its clients include Absolut, Microsoft, MTV, Nike, Sony and The Guardian, and the agency's ExtraBold book is already proving to be a treat for the senses with its rich content and app-augmented additions.
The limited edition (of 100 pieces) ceramic doughnuts are available in three colours - orange, indigo, and purple - at €85 and are 24cm (9.4in) in diameter.
But they are mere hors d'oeuvres compared to the studio's plat du jour - a 150cm (59in) collecter's edition doughnut available like the mini-versions from the ExtraBoldStore (opens in new tab), priced at a mere €3,250.
Watch this! Get an idea of the giant doughnut's scale at Serial Cut's ExtraBold launch party:
- How to brand a logo: 15 top logo and branding trends for 2012
- Mobile website design: 20 pro tips
- The art of print ads: 50 stunning examples