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Does Disney's new Wizard of Oz poster miss the mark?

As if taking on the Star Wars franchise wasn't enough, March 2013 will see Disney bring the magical world of Oz back to our screens in a new 3D movie.

A prequel not a remake, Oz the Great and Powerful tells the story of how the Wizard arrived in Oz and became its ruler.

Familiar elements

The latest poster for the new movie, shown above, gives a bright, colourful and contemporary look to the land of Oz and packs in a number of familiar elements including Oz's hot air ballon, a smiling munchkin, and the winged bellhop monkey who terrified successive generations of children in the original film.

Cluttered feel

But maybe they've included a little bit too much in this, the third in a series of poster releases for the movie. We love the individual elements of the poster, but the overall scene seems a little bunched up and has a 'cobbled together' look about it, with none of the characters interacting naturally - or indeed, at all.

Which is a shame, because the previous two posters for Oz the Great and Powerful - shown below - were stunning and had us a lot more excited about this movie.

This earlier poster tells a clear story and has us much more excited about the movie

This earlier poster tells a clear story and has us much more excited about the movie

This one too. We can't wait for March!

This one too. We can't wait for March!

We'd love to hear what you think, though - please share your comments below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.