Layouts, menus, forms, web fonts and gestures are all things you need to consider when designing your website. However, you also need to think about how these elements are going to be viewed by visitors using their smartphones and mobile devices.
Here are some key considerations that will help ensure you create the ideal user experience.
01. Include feedback where possible
Rollovers, hover states and animations are what bring websites to life. Add support for touch gestures, and subtle movements of iconography to draw the user’s eye. A static webpage won’t be as engaging as something that’s a bit more dynamic.
02. Forget the carousel
Every time a carousel changes, the impact of the previous slide is immediately lost. Google data suggests less than one per cent of mobile users actually engage with carousels. Don’t hide key content behind a slider – stack it and the user will do the more natural vertical scroll.
03. Build in scope for the future
If the approach is to get a release as early as possible, it’s easy to focus on only the most vital features. The problem with this approach is that it could make it impossible for developers to truly build scope. Always try to design for the most complex first.
04. Remember that less is more
The mobile experience doesn’t have to be a replication of the desktop experience. Reduce certain features and content to accommodate the user’s device and screen size. For example, a long-winded product configurator to shopping basket journey could be cut down to a simple ‘quick add’ process.
05. Design for the fickle
There’s always a risk of mobile users losing engagement and being distracted by external variables. Ideally, try to make the interface easy to pick up from where they left off. Break big tasks and forms down, and make everything simple.
06. Reuse assets where possible
One of the key pillars of user experience best practice is consistency. It is always recommended to keep a consistent library of designed UX assets across all screens, devices and resolutions. With a mobile-first approach to UX, it’s harder to ignore this rule than disregard it.
07. Listen to the best
Being the unchallenged leaders of the consumer mobile, both Google and Apple have regularly maintained documentation for UX best practice. This is hands-down the best starting point for any designer. Although guidelines could be seen to stifle creativity, it’s always best to find a happy medium.
08. Focus on real user preferences
It’s beneficial to use real users to test if a design actually works. You can make design decisions based on fact rather than preference, and reduce the chance of confusion when articulating features to developers. Real user data is also more powerful when being challenged by the subjective taste of a client.
09. Keep text alignment readable
Centred text content isn’t always bad. However, it is key to know when not to implement this. When there is lots of content, keep text to the left. If readability is a key goal of the website (it should be!), then centre-align small text blocks only. Full-page article content is almost always best being ‘left to the left’.
10. Remember the basics
Ensuring any website has an up-to-date SSL certificate, fast loading speeds and a lightweight SVG sprite sheet guarantees a better user experience. Security warnings and unnecessarily large then scaled down imagery will put barriers up, stopping users getting to key content.
This article originally appeared in a 2017 edition of Web Designer magazine. Subscribe here.