Apple Black Friday deals will start coming out on 27 November 2020, and if last year was anything to go by, there's going to be some amazing Apple Black Friday deals to snap up. But with so much noise and competing voices around Black Friday, it can be easy to miss out on the best savings until it's too late (hint: Bookmark this page and enjoy our frequent updates with news and early Apple Black Friday deals).
Here, you'll find everything you'll need to know about the Apple Black Friday 2020 sale, including where you'll find the best bargains on which Apple devices. We've been covering this special event for years now; a "day" which is increasingly expanding beyond Black Friday and Cyber Monday to multiple days of fantastic deals and savings. As we said, some deals are starting to appear already, and they'll certainly be ramping up a week before the 27 November start date.
We'll be curating the best deals right here, so bookmark this page today for easy access. In the meantime, read on to find answers to the Apple Black Friday questions everyone is asking.
When is Apple Black Friday 2020?
Black Friday traditionally takes place on the Friday immediately after Thanksgiving (26 Nov), meaning this year it is on 27 November. When we say 'Apple Black Friday', we're talking about all the Apple-related deals that will happen over the Black Friday and Cyber Monday event. For more on deals outside of the Apple stable, have a look at our page on Black Friday 2020.
That means Cyber Monday should be 30 Nov 2020, three days after Black Friday. While Black Friday is a frenzied cacophony of high street and online deals, Cyber Monday was originally conceived by savvy marketers as a way to sell more of their wares online, back when online shopping wasn’t as prevalent as it is today.
It's also worth noting that there's such a buzz around Black Friday, many retailers are starting their big Black Friday deals earlier and earlier to beat the rush. So it's worth checking back to this page from around November 20 so see the best discounts before anyone else does.
Will Apple have deals on Black Friday?
We're going to go out on a limb here, and say a big YES. 2019's Apple Black Friday discounts were great and abundant, with savings across the entire range of Apple's devices, and 2020 looks to follow suit. However if you're dead set on shopping in the Apple Store itself, you may be disappointed. Traditionally, the best Apple Black Friday deals come from online retailers, and that's where we'll be looking.
Apple Stores very rarely offers Black Friday discounts directly on Apple products, although in the past it has offered gift cards given on purchases made on the day in question. That said, if you can't wait until November, check out our round up of the best Apple deals, which is updated all-year-round.
Where are the best Apple Black Friday deals?
As mentioned above, the official Apple Store is not the place to go if you want to bag a brilliant Apple Black Friday bargain. Based on what we've seen in previous years, below is a roundup of the retailers where we expect to see the biggest discounts in the Apple Black Friday sale of 2020. We'll be adding specific discounts to this page as and when they are announced, so keep watching!
- Amazon: Discounts on a range of products, in the US and UK
- AO: Some strong deals on iPhones
- Best Buy: Deals on MacBooks, Apple Watches and AirPods
- B&H Photo: Amazing deals across the entire Apple device range
- Currys PC World: Offers on various Apple products
- John Lewis: Some strong offers on MacBooks, iPads, iPhones and more
- Laptops Direct: Deals on MacBooks, iPads and iPhones
- Very: Savings on MacBooks, iPads, AirPods, Apple TV and accessories
- Walmart: Deals across a range of Apple products
How to get the best Apple Black Friday deal
To get the best Apple Black Friday deal possible, it's best to have a product and a price in mind. You don't want to end up getting overwhelmed by the options and being unable to make a decision, or panicking and making the wrong decision. So start out with a clear plan.
Once you've decided on the product you're after, you can start tracking its price on various retailers – or even simpler, bookmark this page and keep checking it. You could also set up a Google Alert for the Apple Black Friday prices you're looking for. Here are some more tips here on how to make the most of Black Friday.
Are Apple Cyber Monday deals the same as Apple Black Friday deals?
There are Apple Cyber Monday offers every year, and they're unlikely to be the same as Apple Black Friday offers. Retailers tend to bring out the highest concentration of bargains on Black Friday itself, and Cyber Monday is slightly less of a big deal. That said, in 2020 nothing is certain, so who knows?
If you're wondering whether to hold off for a hot Apple Cyber Monday Apple deal, we'd advise against it. Some retailers will be offering blanket deals across the whole long weekend, while other promotions will be live for a shorter period, and the best offers will likely sell out.
Most importantly, think ahead about what you want to buy. Do you need particular specs or a specific model, or are you happy with whatever model the biggest Apple Black Friday discount happens to be on? Make a plan and if an offer crops up that matches your plans, snap it up then and there, rather than waiting on the off chance something better will come around.
Apple Store Black Friday 2020 opening hours
It's likely Apple Stores will operate their usual opening hours across the Apple Black Friday period. But with uncertainty still looming around the pandemic, there are no guarantees any of the stores will be open. If they are, and you're in the US, check your local Apple Store opening times here.
As mentioned earlier, though, the Apple Store isn't likely to be the best place to bag yourself the best Apple Black Friday deals; you'll probably be better off going to another retailer or shopping online. Don't forget that we'll be reporting on deals as they come in, so keep checking this page to bag yourself an Apple Black Friday bargain.
The best Apple Black Friday and Cyber Monday deals from 2019
To help you get a feel for some of the kind of discounts we see over the festive shopping event, here's a look back at a few Apple Black Friday deals from 2019. And if you're quick, some of them might even still be available...
iPad 9.7" (6th gen) | 128GB | Wi-Fi + Cellular:
$559 | $399 at Walmart
Save $160: This Apple Black Friday deal knocks a hefty amount off the 6th-generation iPad. It's not the newest model, but you get a decent amount of storage, and cell data included for flexibility.
iPad mini (2019) | 64GB | Wi-Fi: $399.99 plus 1 year Apple TV at Best Buy
Get 1 year free Apple TV: Your chance to snap up a brand-new iPad mini plus a whole year of Apple TV for just $399.99 at Best Buy! The latest model is compatible with Apple Pencil (1st gen).
iPad Air (2019) 64GB | Wi-Fi:
£479 | £449 at Currys
Save £30: As this is the latest iPad Air, it's pretty surprising to be seeing any savings on it, so this £30 isn't to be sniffed at! There's a decent screen size of 10.5-inches, and it's compatible with the Apple Pencil (1st gen).
Apple iPad 10.2" | 32GB | WiFi:
£349.00 | £289 at eBay
Save £60: This is the best deal we've seen on the brand new iPad. This same version is available on Amazon at £298 (and Currys, below). There are also Amazon deals on the higher specced versions, such as the 128GB model.
Apple MacBook Pro 16" with 1 year of Apple TV at Best Buy
Best Buy has some top offers on the new MacBook Pro, which don't see any money off but instead you get a year's worth of Apple TV included in the price. Linked here is the 512GB SSD version, but there's also a 1TB version available with the same offer.View Deal
Apple MacBook Pro 16" with Touchbar (2019) | 512GB:
£2,399 | £2,179 at BT
Save £220: If you're in the market for a new laptop, the new 16" MacBook Pro is one of the best money can buy. And right now it's at a price we doubt will be beaten any time soon so hurry if you don't want to miss out.
Apple AirPods (2019) with standard charging case:
$159 | $144 at Walmart
Save $15: You can get Apple's latest model AirPods at Walmart right now. These super-hot headphones come with the standard charge case at a price that is hard to resist. This deal sold out over the weekend, but it's back in stock now.
Apple AirPods (2019) with standard charging case:
£159 | £128.97 at Laptops Direct
Save £60: The latest Apple AirPods are on sale at Laptops Direct for Cyber Monday. A price drop of £60 makes this the best offer in the UK right now on this version with a standard charging case. This same offer appeared at Amazon and the BT store, and sold out in double-quick time – so don't hang about.
Apple Black Friday 2020 deals: iPad offers
Tablets are always in demand on Black Friday and Cyber Monday, and we saw a lot of Apple Black Friday deals on iPads in 2019. In terms of where to shop, in 2019 Walmart and Best Buy were the places to head for US shoppers, while in the UK, Currys, eBay, John Lewis and Amazon all had good deals.
Want to buy an iPad right now? Figuring out which is the best offer, taking into account the different models, storage options and features, can be difficult. We've sorted through the best options with this in mind. Take a look at the best iPad offers right now in the widget below.
Apple Black Friday 2020 deals: MacBook offers
Apple Black Friday deals for MacBook, MacBook Air and MacBook are in high demand every year because, as creatives know, this kind of top-quality kit doesn't come cheap.
So how much does a MacBook cost on Black Friday? Short answer: it depends where you go and which model and spec you're interested in. As you might expect, the best discounts are typically on slightly older machines, so if you don't mind not having the latest, greatest MacBook then that's often a good way to bag a bargain. Another hot tip is to keep an eye out for refurbished models – there can be some hidden gems on pre-owned models.
In 2019 in the US, Amazon, Best Buy and B&H and Adorama were the places to bag the best Black Friday Apple offers on MacBooks. In the UK, BT, John Lewis and Currys came through with some good deals, too.
Can't wait till November and need a MacBook right now? Take a look at the best prices right now in the widget below.
Apple Black Friday 2020 deals: AirPods offers
In 2019, everyone was after an Apple Black Friday deal on AirPods. And in the US, Walmart obliged, while Laptops Direct turned up with some pretty impressive discounts for UK consumers.
Will AirPods go on sale for Black Friday or Cyber Monday 2020? Well, we think so. We're already starting to see some decent discounts on these true wireless earbuds (the price widget below will pull in the best offers in your region).
These little devices aren't quite as new and exciting now (and there's a fair bit of competition on in the form of Amazon's Echo Buds and Microsoft's Surface Earbuds), so here's hoping this November brings some strong Black Friday Apple AirPods deals.
Apple Black Friday 2020 deals: Apple Watch offers
There were quite a few good Apple Watch deals on Black Friday 2019, with discounts on the Series 4 from Best Buy in the US and Amazon in the UK. Could Black Friday 2020 be the time to bag a bargain on a Series 5 Apple Watch? We certainly hope so. In the meantime, check out the best current deals on an Apple Watch below.