Famous fonts: the typefaces behind the biggest logos

When you think of famous fonts, your mind probably conjures up Helvetica, Futura or, dare we say it, Comic Sans. However some of the most famous fonts are ones you probably don't even know the names of, but that you see almost every day. Anyone know what the Facebook font is off the top of their head? Yeah, us neither. 

It's impossible to say exactly how important a typeface is to a brand's success. But all the brands listed below have two things in common: the typefaces used in their logos work really well and they're all massively successful companies. So we decided to see what fonts they use and what it is about those fonts that makes them such a good fit for the brand.  

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.