"It was an extremely complicated production": How we made Cannonball!

Cannonball!, book made by Taxi Studio, spread showing an open book with a pop up bird and books underneath
(Image credit: Taxi Studio)

Design agency Taxi Studio doesn't want to be forgotten. And instead of creating a retrospective of work to celebrate its 20th birthday like many of its peers, it decided to wait a year and celebrate its 21st instead, with a beautifully illustrated book complete with pop-ups, velcro and gorgeous print finishes. 

As part of our How we made series where we discover the processes behind creative projects, I spoke to Taxi Studio's founder and CCO, Spencer Buck; Rebecca Sutherland, who illustrated the book and created the "paper mechanics"; and Fenton Smith from Printsmith Productions, who printed it.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.