Are immersive experiences the future of digital art?

Immersive experience; people stand in a room projected with art
(Image credit: Frameless)

Immersive experiences are that rare thing, a combination of art, technology and creativity working in harmony to offer a unique moment. They can be entertaining, challenging and eye-opening. The technology used is akin to a big budget Hollywood production with the goal of getting us closer to the meaning of an artwork.

Recently I visited Frameless in London and was wowed by this state-of-the-art immersive experience. The exhibition contains four rooms displaying 42 famous artworks that have been painstakingly reworked as digital, animated events. Each room feels different and ekes out a new way of experiencing – of observing – some of the art world’s most cherished masterpieces. 

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Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creative Bloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and video game titles Play and Official PlayStation Magazine. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on digital art, VFX and video games and tech, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5.