5 classic British brands revived with new logo designs

5 dead businesses are revived with new logos

The Happy Shopper, Rover, Ocean, British Steel and Rumbelows get a makeover for 2016

A great logo design (opens in new tab) is an extremely importance aspect of any company's branding strategy. Looking back on these now defunct companies, it's clear to see that their looks are a little outdated. While some of the styles may still be lurking around today, it's fair to say that they don't exactly scream 'modern'.

To bring these five classic British brands back into the present day, the team at Banana Moon (opens in new tab) recreated the company logo designs as if they were still operating today.

Including Rover, The Happy Shopper and Ocean, the logos have been given a 2016-edge. The Banaa Moon website states: "Our specialist focused on colours, typefaces and styles of existing successful rebrands to catapult truly out-of-date logos and design elements into the 21st century, whether it meant redeveloping them from the ground up, or returning the companies to their roots."

Below you can see the revived logos of each alongside the original. Do you think the new designs are better?

Logo designs: Happy Shopper

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Logo designs: British Steel

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Logo design:ocean

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Logo design: Rover

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Logo design: Rumbelows

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.