Game trailer adds another string to studio's bow
Creative agency Imaginary Forces' executive producer Gabriel Marquez talks about the studio's work on acclaimed video game God of War.
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"I don’t know that there's just one," Gabriel Marquez says, ruminating on the project that best encapsulates what Imaginary Forces does. "We've done so much over the years, in different contexts, that I think every job shows different things."
Pushed for an answer, the executive producer and general manager singles out a current favourite: "I'm very proud of the work we've done on the God of War franchise, both in the trailers and the in-game content. I think the trailer, in particular, showed something not a lot of people knew we were capable of: live-action, character-driven storytelling."
God of War is the best-selling action-adventure video game series, loosely based on Greek mythology and available on the Sony PlayStation console. Since its launch in 2005, the game has become a flagship title for the Japanese brand, with seven releases across multiple platforms, during which time Imaginary Forces has established itself as a trusted collaborator.
I think the trailer showed something not a lot of people knew we were capable of
The game's intricate and compelling narratives gave the US studio and production company a lot of room to flex its creative muscles. The result is a spellbinding series of shorts that seamlessly fuse CGI characters with some stunning, real-life cinematography. "They still, however, have a sense of being thoughtfully and purposefully designed," Marquez concludes.
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Have you seen any cool game trailers recently? Let us know in the comments...
Daily design news, reviews, how-tos and more, as picked by the editors.

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