The best way to describe a grid in graphic design is a series of intersecting vertical and horizontal lines used to organise and structure content. Whether you're working in InDesign, Photoshop or Illustrator, setting up a grid enables you to get your composition right and balance your type and imagery.
Grids typically include a large header across the top of the design, with equally sized columns beneath, but there's no real limit on what can be created. Grid Systems in Graphic Design by Josef Muller-Brockmann is an essential read in this area.
Logos are powerful things; a great logo works as an instant reminder of a company or product, and for designers they represent the challenge of distilling a brand's essence into a single graphic. The best logos can live for a long time, and a new logo design can be a jarring event for customers, as the familiar is replaced by something new.
What logo design isn't, is branding. While the logo is often the stand-out part of a brand, there's much more to branding than a logo. A good brand identity is carefully built out of a number of elements, and the logo will reflect these elements and work within the brand system.
Creating or refreshing a brand can be a massive undertaking, involving a deep understanding of the brand's personality, how it's perceived, its history and function, and much more. Get a taste of what you’re in for with these 7 steps for creating a great brand identity.
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