7 simple steps to creating a great brand identity

There are many ways to approach a rebrand. A trend of late has been to focus on reawakening a brand's heritage by looking to the past, but sometimes a huge overhaul of a visual identity isn't what's needed.

If a brand hasn’t lost its way entirely, but is becoming a little tired, sometimes the rebranding process is more about modernising, and making a brand fit-for-purpose, rather than dramatically looking either forwards or backwards for inspiration. But sometimes making small steps towards a new identity or tweaking things slightly is actually more difficult than starting from scratch or making big changes.

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.