Childline (opens in new tab) is a charity counselling service offering support for vulnerable young people in abusive situations. Advertising campaigns for Childline need to pull off a difficult trick: make children feel at ease about calling them, without detracting from the seriousness of the subject.
Their latest campaign does that and more. Created by French graphic designer Jean Jullian (opens in new tab), the posters convey Childline's serious message whilst creating a sense of fun with children's book-style illustrations.
Powerful, inspirational and wholeheartedly eye-catching, Jullian's illustrative campaign gets the balance exactly right. No wonder so many companies snap him up!
[via It's Nice That (opens in new tab)]
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Have you seen an inspiring illustrative campaign? Let us know in the comments box below!