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Posters take a fun approach to a serious subject

new Childline campaign

A powerful campaign from Jules Jullien for Childline

Childline (opens in new tab) is a charity counselling service offering support for vulnerable young people in abusive situations. Advertising campaigns for Childline need to pull off a difficult trick: make children feel at ease about calling them, without detracting from the seriousness of the subject.

Their latest campaign does that and more. Created by French graphic designer Jean Jullian (opens in new tab), the posters convey Childline's serious message whilst creating a sense of fun with children's book-style illustrations.

Powerful, inspirational and wholeheartedly eye-catching, Jullian's illustrative campaign gets the balance exactly right. No wonder so many companies snap him up!

new Childline campaign

new Childline campaign

new Childline campaign

[via It's Nice That (opens in new tab)]

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