Famous brands given a cheesy new twist

We can't get enough of this brilliantly cheese-y new series of illustrations from graphic designers Chris Wright and Richie Moment aka The William Sisters. Taking the names of various famous sports labels, the talented duo have cleverly reminagined them as branded cheese.

Inspired by a misspelling, the project began after Wright received a text message with the word Filadelphia in it. Sparking his imagination, this inspired a host of other cheese puns, including Mascar Donnay, Tommy Hilfeta, bRiebok and Pumasan.

We challenge you to look through these illustrations without it raising a smile, plus this project also displays a huge amount of creativity and skill - with maybe a little crazy thrown in for good measure. Slice of Adedam anyone...?

Check out the Sports Cheeses blog (opens in new tab) for more cheesy illustrations.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.