Famous brands given a cheesy new twist

We can't get enough of this brilliantly cheese-y new series of illustrations from graphic designers Chris Wright and Richie Moment aka The William Sisters. Taking the names of various famous sports labels, the talented duo have cleverly reminagined them as branded cheese.

Inspired by a misspelling, the project began after Wright received a text message with the word Filadelphia in it. Sparking his imagination, this inspired a host of other cheese puns, including Mascar Donnay, Tommy Hilfeta, bRiebok and Pumasan.

We challenge you to look through these illustrations without it raising a smile, plus this project also displays a huge amount of creativity and skill - with maybe a little crazy thrown in for good measure. Slice of Adedam anyone...?

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What do you think of these cheesy illustrations? Let us know in the comments below!

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.