Skip to main content

Revealed! How creative agencies get their names

Where do creative agencies get their names from? Rob and Joe of Cargo Collective (opens in new tab) decided to analyse the names of some well-known agencies and work backwards, to create this impressively complex Taxonomy of Advertising Agency Names (opens in new tab).

As the chart illustrates, agencies draw their naming inspiration from a range of sources, from the names of the founders to countries and planets, all way through to abstract concepts and biblical references.

Click on the image to see the hi-res version

Click on the image to see the hi-res version
(opens in new tab)

Does your agency's name fit into Rob and Joe's taxonomy, or do they need to add more categories? Take a closer look at the infographic (click the image above to see the high-res version) and find out!

Liked this? Read these!

Have you seen an impressive infographic? Tell us about it in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.