How to design a strong brand identity

Branding infographic

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Giving your company a distinctive brand image is more than just using a logo design (opens in new tab) or slogan here and there, it's all about creating an identity that consumers interact with.

To guide creatives through the challenge of building a brand, Creative Market (opens in new tab) have released this infographic (opens in new tab) which shares the basic steps you need to follow. From building a mood board (opens in new tab) of visual references to monitoring your brand's success, this overview covers it all.

Topped off with further reading to help you take your branding to the next level once you've mastered the basics, this is one of the best infographics (opens in new tab) for those looking to get the hang of branding, as well as seasoned pros gearing up for a big rebranding project.

[Via Design Taxi (opens in new tab)]

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.