Brand logos to appear in Google search results

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What you need to know about Google's policy and its implications for logo and branding design.

In our comprehensive guide to logo design (opens in new tab), we remind you that your design must be flexible enough to scale to a range of sizes, and work in a variety of different arenas, from huge billboards to mobile apps to TV advertising. And now there's another use to bear in mind - because Google has just announced that company logos will soon start appearing in its search result pages.

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Put simply, companies can now have their logo appear in Google search results in the same way that writers and authors display their headshots. It's a little bit of a fiddly process, involving adding some markup to your site's HTML: you'll find full technical details here (opens in new tab) while this post (opens in new tab) looks at the implications for SEO.

The change was announced at Google I/O, the company's annual conference, along with a ton of announcements about everything from new service Google Music to redesigns of Google Maps and Google+. For a comprehensive round up of the announcements, check out this special report (opens in new tab) from our sister site Tech Radar (opens in new tab).

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Will you be adding your logo to Google's search pages? Let us know in the comments!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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