Sopranos logo designer creates new morphing brand

There's plenty of inspirational examples of logo design out there - from the iconic to the inventive, it's an aspect of design that seems to be constantly evolving. Here, we witness an evolution of a brand with a logo that mimics the transformation of its company as it goes along.

Designer Brett Wickens was responsible for the iconic Sopranos logo for HBO - summing up the show's aesthetic in just a few letters. He now works as the partner and identity design specialist at Ammunition, where his expertise have been snapped up by San Francisco startup company Mesosphere to create a morphing brand identity.

Instead of a static image, the logo is an animated network of curvy nodes that shift and evolve over time. That network is amonogrammed 'M' that has been birthed in code, with the team building an app in the open source platform Processing that allowed them to tweak a few variables to suit their taste and the brand as a whole.

[via Fast Company]

Like this? Read these!

Do you think this is the beginning of a new era of logo design? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.