Skip to main content

Thomas Cook unveils hearty new logo

thomas cook new logo

The new logo aims to showcase the 'warmth and approachability’ of the brand

As a world-leading tour operator, Thomas Cook (opens in new tab) is one of the top brands (opens in new tab) around, and its globe logo design and strapline 'Don't book it. Thomas Cook it' have become iconic since their launch in 2001.

Now the company has released a new logo - a representation of a 'sunny heart', with a new strap line "Let's Go!" reinforcing the new branding direction.

"This isn’t just a rollout of a new logo, it’s about a promise," explained chief executive Harriet Green, who said. "What we’re announcing today is a renewed promise to our customers, our people and suppliers".

thomas cook new logo

The old Thomas Cook logo strived to represent a globe

The sunny heart graphic was originally designed last year by Swedish consultancy Happy for the company's Northern European businesses, in a rebrand project that unified three Nordic brands under the Thomas Cook Group umbrella.

The new logo was then refined in-house by the team of designers at Thomas Cook. It will be used across all platforms including online, print, stores, airlines and offices.

thomas cook new logo

thomas cook new logo

Find out more about the logo over on the Thomas Cook (opens in new tab) website.

Like this? Read these!

What do you make of the new look? Let us know in the comments box below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.