Apple just launched yet another logo dispute

Another day, another Apple logo dispute. The company has form when it comes to cracking down on supposed trademark infringements, and as recent cases have proved, it has no qualms about going after small companies – even if their logos aren't that similar to its own. But this time around, Apple might actually have a point.

The company is attempting to block bottled water brand Georgette LLC's logo, which it argues can easily be mistaken for its own. And since it features an almost identical apple, we can certainly see the case bearing fruit this time. Sure, it's okay to take inspiration from one of the best logos of all time – but perhaps not this much inspiration.

Apple logo vs Georgette, LLC logo

The offending logo (right) vs Apple's (left) (Image credit: Trademark Trial and Appeal Board)

Unlike Apple's most recent high-profile case, which saw it take on recipe app Prepear, Georgette LLC's actually features the same fruit as Apple's. And with both logos overlaid on top of one-another in Apple's filing (below), it's clear that they have pretty much the exact same proportions. Sure, Georgette LLC's apple features an extra leaf, and the words 'I am Arcus' splashed across it (it's unclear exactly what these words mean), but the similarities are clear. 

"Consumers encountering Applicant's mark are likely to associate the mark with Apple," the filing reads. "It features a stylised apple design with a right-angled, detached leaf, rendering it visually similar to Apple’s famous Apple mark. Indeed, the overall shape of Applicant's apple design is nearly identical to the shape of the Apple Logo."

Apple logo and Georgette, LLC logo overlaid

Those Apples sure are similar (Image credit: Trademark Trial and Appeal Board)

While Apple's case against Prepear felt a little unjust (seeing as that logo was, you know, a pear), it's hard not to agree that both logos look very similar here. We wouldn't be surprised if Georgette LLC is forced to go back to the drawing board – but if that's the case, there's always our guide to finding logo inspiration. If you fancy creating a design of your own, check out today's best Adobe Creative Cloud deals below.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.