Apple just launched yet another logo dispute

Another day, another Apple logo dispute. The company has form when it comes to cracking down on supposed trademark infringements, and as recent cases have proved, it has no qualms about going after small companies – even if their logos aren't that similar to its own. But this time around, Apple might actually have a point.

The company is attempting to block bottled water brand Georgette LLC's logo, which it argues can easily be mistaken for its own. And since it features an almost identical apple, we can certainly see the case bearing fruit this time. Sure, it's okay to take inspiration from one of the best logos of all time – but perhaps not this much inspiration.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.