One of the biggest Apple Watch 7 features is causing controversy

Apple Watch Series 7
(Image credit: Apple)

So, it seems many of those tantalising Apple Watch Series 7 rumours turned out to be false. Did we get the flat-edged design? Nope. Did we get the hugely improved battery life? Nah. We did get a few surprise features, like the addition of a full on-screen keyboard – but this is proving one of Apple's most controversial updates yet.

Putting aside the fact that typing on such a tiny device doesn't look entirely practical (we won't be writing our novel on this one), the announcement has raised ire thanks to its apparent similarity to a third-party app – one which Apple unceremoniously yanked from the App Store recently. Coincidence? The internet thinks not. (Check out the best Apple Watch deals if you're in the market for a new wearable, or our page that pulls in the best Apple Watch 7 prices.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.