Apple wins its first animated short Oscar, and it's wonderfully on-brand

Apple wins animation Oscar; The Boy, the Mole, the Fox and the Horse
(Image credit: Apple / BBC)

Apple has won its first short animation Oscar for the sentimental The Boy, the Mole, the Fox and the Horse. The intimate and beautifully hand-drawn animation is a reflection on life, and it couldn't be a better fit for Apple.

The tech giant's mantra is 'simplicity, creativity, and humanity' and illustrator Charlie Mackesy's meditation on the meaning of it all via the meandering musings of the titular characters is a charmingly harmonious fit for Apple's first animated short Oscar. The animation has a purity to its design and tender, universal message that just, well… fits with Apple.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.