Battersea reveals new brand identity

Established in 1860, Battersea is a much-loved British charity that cares for cats and dogs across the UK. Originally known as the Temporary Home for Lost and Starving Dogs, the charity's identity has been tweaked over the years, with the organisation most recently titled: Battersea Dogs & Cats Home.

Today, Battersea unveiled a new identity, created by Pentagram partners Marina Willer and Naresh Ramchandani, which drops the 'Dogs & Cat's Home', instead opting for a new brand line: Here for every dog and cat. 

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Kerrie Hughes
Freelance writer

Kerrie Hughes is a frequent contributor to Creative Bloq, and was once its editor. One of the original CB crew, Kerrie joined the team back in 2013 after moving from her role as staff writer on 3D World. Since then she's written regularly for other creative publications such as ImagineFX, Computer Arts and Digital Camera World. After a stint working for the police, Kerrie is back reviewing creative tech for creative professionals.