The BeReal memes have begun (and they're suitably hilarious)

BeReal notification
The BeReal notification (Image credit: BeReal)

While Instagram is floundering amidst growing fury at its video-centric algorithm, another photo sharing app appears to be flourishing. Supposedly a more authentic social media experience, BeReal is currently something of a darling among Gen Z. And in perhaps the biggest sign that it's breaking into the mainstream, the memes have already begun.

Pitched as the "Anti-Instagram," French app BeReal prompts users to post two photos within a two-minute window – one taken with the rear camera and one with the front. The idea is that it captures people's real lives rather than a polished version. If it's time to delete Instagram, is BeReal the best alternative?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.