The most shocking advertising fails of 2022

The past year has seen plenty of clever, inspiring and creative advertising campaigns. For those, there are awards ceremonies. But as 2022 comes to a close, let's also take a moment to recall what we can learn from the the campaigns that got things wrong – in some cases very wrong.

Whether it's a small oversight like a poster or a social media handle that somehow missed a final proofreading to a whole marketing concept that should never been approved, 2022 saw its fair share of blunders. For advertising done right, see our pick of the best print adverts ever. In the meantime, these are the worst advertising fails of 2022.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.