The most shocking advertising fails of 2022

The past year has seen plenty of clever, inspiring and creative advertising campaigns. For those, there are awards ceremonies. But as 2022 comes to a close, let's also take a moment to recall what we can learn from the the campaigns that got things wrong – in some cases very wrong.

Whether it's a small oversight like a poster or a social media handle that somehow missed a final proofreading to a whole marketing concept that should never been approved, 2022 saw its fair share of blunders. For advertising done right, see our pick of the best print adverts ever. In the meantime, these are the worst advertising fails of 2022.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.