Burger King agency is sorry about Pride Whopper fiasco

Burger King Pride Whopper with slogan scribbled out
(Image credit: Burger King Austria/Future)

If you were anywhere online last week, you may have seen the by-now infamous ‘Pride Whopper’ campaign launched on Instagram by Burger King’s Austrian division. Well, the commotion it raised was apparently significant enough that the agency behind it, Jung von Matt Donau, has issued an apology. 

The elevator pitch of the campaign was that the burger could be ordered with two of the same bun halves – so, two of the seeded top bun, or two of the flat bottom bun. The idea clearly being a kind of inelegant, bready tribute to same-sex love and all that good stuff. However, there was a specific reason that it quickly became something that's probably going to end up in our list of the worst design fails of 2022.

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.