We're torn over this Airline's new, modern logo

Caribbean Airlines has unveiled its first brand refresh since the airline began in 2007, including a new logo and wordmark, as well as a new livery adorning its aircraft. Rather than a full rebrand, the airline calls its new look a "an exciting makeover, not a new start." The airline's aesthetic is (unsurprisingly) inspired by the warmth of the Caribbean (check out our guide to logo design inspiration if you're looking for ideas of your own).

First and foremost, the logo's hummingbird has transformed from a life-like illustration to a render filled with multi-coloured ribbons (or "fluid lines"). The airline's wordmark has ditched its, er, 'characterful' typeface in favour of a more modern, sans-serif affair. The aircraft livery extends the ribbon motif, with colourful lines splayed across the side of the plane.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.