Dashlane app rebrand will get your attention (but not in the way you'd expect)

Dashlane rebrand by Pentagram
(Image credit: Dashlane)

If there's one way to get the world to pay attention to your brand, it's to get Pentagram to redesign the logo. And that's what Dashlane – a password manager and online security app – has done. It certainly got our attention.

Eddie Opara headed up the design team for the brand overhaul that includes a revamped logo and a completely new brand identity. The old brand logo (below) showed a gazelle and a shield – the shield being a typical design trope used by the best antivirus software companies, and others claiming to protect people online, and the gazelle supposedly representing the 'dashing' of Dashlane. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.