Louis Vuitton's new campaign is gloriously retro

Louis Vuitton B movie cover poster campaign
(Image credit: Louis Vuitton)

Louis Vuitton's latest collection is a glorious homage to sci-fi and horror books and films of the '70s. The fashion house has drawn on some mega stars to model for its Pre-Fall collection, including the likes of Jaden Smith, Sophie Turner, Robyn and Chloe Grace Moretz. (If you didn't know that 'Pre-Fall' was a season, you're not alone.)

To create the campaign, Louis Vuitton designer Nicolas Ghesquière photographed the stars in the new clothes, and then created made-up B movies or sci-fi or horror book covers around them. The results manage to be gloriously chic and modern, yet with a real retro edge. They may even be up there with some of the best poster designs ever made. Oh, and the clothes look good too.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.