Is this the end of Facebook Like counts?

Facebook thumbs up
(Image credit: Getty)

Facebook is considering a test that would hide Likes and reactions on its platform. This follows Facebook-owned Instagram's Like-removal trials in seven countries earlier this year. In the trials, users are able to see who has liked their own photos and videos, but they can't see a Like/reaction count on other people's posts. 

App researcher Jane Manchun Wong began speculating that Facebook is considering hiding Likes when she found code within the Facebook Android app. In a blog post she said these moves suggested that Facebook/Instagram "have confidence the pros of hiding like counts outweigh the cons". 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.