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Is this the end of Facebook Like counts?

Facebook thumbs up
(Image credit: Getty)

Facebook is considering a test that would hide Likes and reactions on its platform. This follows Facebook-owned Instagram's Like-removal trials (opens in new tab) in seven countries earlier this year. In the trials, users are able to see who has liked their own photos and videos, but they can't see a Like/reaction count on other people's posts. 

App researcher Jane Manchun Wong began speculating that Facebook is considering hiding Likes when she found code within the Facebook Android app. In a blog post (opens in new tab) she said these moves suggested that Facebook/Instagram "have confidence the pros of hiding like counts outweigh the cons". 

We'll assume the pros are improved wellbeing of its users (and Facebook looking like it's doing something about this), and the cons being a drop in users. 

In the meantime, if you're still all about the Likes, you can see how to change the font in your Instagram bio (opens in new tab).

(Image credit: Jane Manchun Wong on Twitter)
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Following Wong's tweet (opens in new tab) (above), Facebook then confirmed to Tech Crunch (opens in new tab) that it was considering the testing removal of Like counts.

Wong suggests that hiding Like/reaction counts could make users feel less anxious about how popular they perceive their content to be. 

Facebook isn't the only social media platform changing the way it displays information. YouTube is also addressing wellbeing concerns by ceasing to display exact subscriber numbers for accounts with over 1,000 followers – for example by displaying 1.23K subscribers rather than 1,234.

It remains to be seen when and where these tests might commence, and how any changes could affect how social media is used. If no one can see a post's Likes apart from the post's creator, will anyone bother giving it the thumbs up?

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Rosie Hilder
Rosie Hilder

Rosie Hilder is Creative Bloq's Acting Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she now takes care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves ours readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.