Instagram finally reveals the secret of its mysterious algorithm

Instagram has released a blog post explaining its mysterious algorithms and how you can influence what shows up on your feed. This is particularly useful information for creatives who are engaged with the platform's creative community as it will help them to support the creators they're inspired by and engaged with. 

Written to 'shed more light' on Instagram's process and clear up any misconceptions, the blog explains how content is ranked on the different areas of the platform (Reels, Stories and so on) and crucially, the steps you can take to cultivate what you see. Apparently, this will be the first in a series of blogs from Instagram, which seems to feel it has some explaining to do. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.