McDonald's posters go viral for all the wrong reasons

McDonald's sundae poster
(Image credit: James Timoney)

McDonald's has become one of the world's biggest brands thanks in no small part to its adverts. But while it might be behind some of the best print ads we've seen, a recent poster campaign spotted in its Portugal stores has provoked an online backlash so intense that it's been forced to remove them from display.

The posters in question promote a Halloween-themed two-for-one offer on McDonald's strawberry sundaes with the phrase 'Sundae Bloody Sundae'.  

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.