I'm in love with Mirinda's new colour scheme

Mirinda can rebrand
(Image credit: PepsiCo)

Another day, another soft drinks rebrand. This time it's PepsiCo's Mirinda that has a new look. Its vibrant colour palettes have definitely drawn me in, but overall I'm feeling underwhelmed by this particular rebrand. Perhaps it's because I have no real affinity with Mirinda as a brand, or maybe it's just because we've already seen new identities for 7UP, Fanta and Minute Maid in the last few months. Or perhaps it's because the refresh doesn't feel like it's doing anything, well, fresh.

The new look focuses around the 'M' – with the new slogan 'Making an M-pact', which was apparently designed to "ignite creativity". The Mirinda logo is now brighter green, with sharper corners and cleaner lines. The dot on the 'i', which I assume represents the leaf of a piece of fruit, is now on the first dot rather than the second, which works well on the can, as it draws the eye into the 'M' behind the logo. This is all seems like a sensible move, but I can't say it's exactly inspiring creativity. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.