No, Rolex didn't design this smartphone

Realme 12 Pro
(Image credit: @sondesix on Twitter)

Not many brands can claim to be synonymous with luxury, but the likes of Rolls-Royce and Rolex are among the lucky few. Another 'R' that arguably isn't quite so grand is smartphone manufacturer Realme – but that could have changed if a purported image of a Rolex-Realme collab had turned out to be real.

Apparently marking the luxury watchmaker's first foray into smartphone design (could a smartwatch be next? We won't hold our breath), the "Realme 12 Pro Series x Rolex" recently went viral on Twitter (sorry, X), thanks to a realistic looking ad (below) that appears to have fooled several news outlets. But while the leaked phone design is real, the Rolex connection isn't. And to be honest, we're relieved. (For a genuinely classy design, check out the best iPhone 15 Pro deals available now.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.